Do you ever have those moments where you see a classic example of brand evangelism, and get really excited about it?
No?
Well, I do. So when my friend got a tattoo this week, I was stoked. Getting a tattoo in itself is pretty badass, but when I found out that her design was actually a logo, I had a little squee moment.
Okay, so it isn't exactly a brand per se. It happens to be the symbol for the Anxiety BC. But I think the principle is the same. The loyalty to the organization to the extent that the consumer is willing to quite literally, brand themselves with it.
So what's the point?
Brand evangelism, good, bad or ugly? I can't say either way. But it sure makes me excited. I really don't have much to add to this, so....
What do you think? No I mean it, I really would like you input. I know there are people reading this. A comment would make my holiday season complete. <3
I might not post again before the 25th. Just wanted to say Happy Holidays to all my lovely readers. Stay classy, internet.
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2 comments:
Maybe this isn't what you're looking for, but I think that anything that gets people excited or gets their attention is a good thing.
It's a good thing for the people whose brains are being stimulated, and it's a good thing for the brand, itself.
Woohoo! ALL comments are loved.
The problem with evangelism is that with all forms of evangelism, people will get caught up in the "greatness" of a product and do stupid things.
I'd have to say that getting a logo of any sort is probably a bad idea. The one she got probably isn't as bad as getting a nike swoosh, but both I think are regrettable.
I find it exciting when others are excited about brands, but I don't necessarily think it is always a good thing.
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