How To Get Things Thrown At You

Last night I attended a local midnight showing of the new Bond flick, Quantum of Solace. Personally, I think Bond is fantastic, so I was more than willing to run on a few hours of sleep before work the next morning.

So I'm sitting in the theatre, 12:05 in the morning, waiting patiently for the movie to come on.

All of the sudden a guy in a bowler hat comes on the stage (yes, the theatre has a stage. It is bizarre) and proceeds to comedically re-cap the first movie, in a decidedly un-funny manner. The guy is blabbing on for ten minutes! I'm starting to get annoyed, but I don't think anything of it.

So then, he finishes up and proceeds to call up everyone in costume for a contest. Ugh. Some of the audience seemed into it, but the vast majority just wanted this guy to shut up and play the movie already.

A movie that some of them had lined up for hours to see AT MIDNIGHT. Midnight, does not mean 12:30. I'm sure many of them, like myself, had to work in the morning and seriously did not appreciate completely unnecessary delays.

Normally, I have nothing but praise for the rio. They have implemented some fantastic and interesting marketing techniques, and are doing well as a result. But this time they really got me peeved.

What they should have done was start the "comedy act" and contest at 11:30, so the packed theatre of people would have some form of entertainment while they wait, instead of cutting into when they should have been showing the film.

Why is this important?

Because your consumers time is the most precious thing you have. Don't waste it. Baad things will happen. Like angry blog entries. Just saying.