Forcing My Attention

Ah, it's good to be back.

So I'm sitting at home, a little bored, so I decide to visit my local video store and rent Dexter. I had to start at season 2 because all of season one seemed to be rented.

So I pop it into my PS3, and I seem to be presented with an advertisement that not only cannot be skipped, but also cannot even be fastforwarded through.

Ugh.

If you find yourself forcing your message onto your consumer, maybe it's time to rethink your strategy.