Children and Chocolate

I know I said that I would post about chocolate and children. Which is a post that I'd been meaning to do since I started this blog four months ago. I really wanted to get to it because I think it is one of the most brilliant examples of buzzmarketing that I have ever seen.

So here it is:

Every young girl who grew up in the nineties will remember the Kitkat Bar clapping game. It consisted of a few simple clapping movements and a cute rhyme:

Give me a break, Give me a break,
Break me off a piece of that Kitkat Bar!

Chocolately taste going to make my day,
Everywhere I go I hear the people say:

Give me a break, Give me a break,
Break me off a piece of that, Break me off a piece of that,
Break me off a piece of that Kitkat Bar!

Well, that's the version that spread like wildfire through my elementary days. Apparently there are slight variations.

It was easy, it was fun, and most importantly, it got kitkat's target audience thinking about the brand passing along the game to everyone they knew.

So much so, that when I met someone who had no idea about the kitkat bar game, I had to teach it to them. I refused to accept the fact tht there was someone out there who actually did not know it.

Here let me see if I can find a video of someone doing it...



I didn't find out until years later that this actually came from one of the KitKat commercials. I think this is an important fact to take note of.

We had no idea why we were doing it, or where it came from. We were doing it because it was fun. We were doing it because it was cool.

Just another example of a simple lesson:

Give your consumer something worth interacting with, and they will.