Yesterday I found myself on hold with a local newspaper. I could go through the how and the why I would be on the phone with a newspaper, but this is a Bi-Partisan blog.
I was asked if I could be put on hold , and braced myself for a terrible mix of elevator music to come through the reciever. Unfortunately, what I got was a lot worse.
Advertising. On the phone. It was absolutely painful to listen to.
If the phone call didn't absolutely need to be made, I would have hung up right there and then. It was terribly loud and annoying. And I don't see why someone would actually consider that to be a successful marketing strategy.
Sure, you have an attentive audience, who really can't afford to hang up. However, the consumer is probably ticked at having to hold anyways, so they're not going to listen to all the reasons they should tune in to "99.3 Crave fm".
Really, all your doing is getting an angry consumer, even more angry. And if the person is vindictive towards bad advertising, such as myself. They'll go out of thier way to avoid your product.
But maybe I'm wrong. Is the hold button a good way to market? Or is it just another way to piss people off with more advertising?
Wednesday, October 22, 2008
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2 comments:
I think that regardless of a consumer's state of agitation, hold marketing will still be heard and catalogued subliminally. I think it is probably at least mildly effective. That said, I hate hold marketing with a passion and think it should be guillotined.
Agreed. But all of the hundreds of forms of advertising we see everyday are stored somewhere subliminally. And I think that means fuck all if your audience can't wait to hang up the phone. Just my two cents.
Thanks for the comment!
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